How Strategic Email Marketing Helped Danielle Achieve a 54% Open Rate in Just 90 Days

Client Results

Dec 3

If there’s one thing I’ve learned after supporting dozens of female entrepreneurs, it’s this: even the most passionate, knowledgeable, heart-centered business owners struggle to stay consistent with their email marketing. Not because they don’t want to—simply because they are running full businesses, serving clients, managing home life, and wearing every hat.

Danielle was no different. And this is her story.

Meet Danielle: A Functional Nutritionist With a Gift for Helping People Heal

Danielle is a functional nutritionist who helps men and women get to the bottom of their mystery symptoms once and for all. What makes her so special is her ability to simplify complex root-cause issues and give people real, sustainable answers about their health.
As a longtime client said in a review:
*“She is a wealth of knowledge!”*
And it’s true. Danielle’s expertise is powerful but she didn’t always have the time or energy to package that knowledge into consistent, strategic emails that her audience could learn from every week.

Where Danielle Needed Support

Before we began working together, Danielle was juggling content creation, client calls, education, protocols, business growth — all on top of normal life. Email marketing was happening… when she had time. Messaging felt disjointed. Promos weren’t planned in advance. And weekly emails kept getting pushed to the bottom of the list.

She wanted:

Consistency
Messaging clarity
A system that didn’t rely on her finding “extra time”
And someone who would truly listen to her vision and bring it to life

In her words:

“Liz is simply the best! She is thoughtful, caring, and really listens to your vision to bring it to life.”

How We Worked Together

Danielle hired me in January 2025, and from day one, our goal was simple:

To make her email marketing feel clear, strategic, and effortless — while helping her audience stay deeply engaged.

Here’s what I supported her with:

Weekly educational + promotional emails
Clear brand messaging and voice refinement
Lead magnet creation to grow her list
Promo calendar and launch strategy
Switching to KIT for better deliverability and tagging
Overall business strategy and support behind the scenes

The goal wasn’t just “sending emails.” It was building a system that carried her expertise straight to the people who needed it most.

The Results: 54% Open Rate and a Deeply Engaged Audience

After refining her messaging and switching her to KIT, Danielle’s analytics took off — and stayed strong.

Her 90-Day Analytics Snapshot

Average open rate: 54.26%
Average click rate: 1.54%
Only 10–15 unsubscribes per month (fantastic for a weekly list!)
Consistent improvement in audience engagement

**Her emails aren’t just being opened. People are reading, learning, engaging, and staying.**
As Danielle wrote in her testimonial:
*“She has helped me so much with sending consistent emails and getting clear on my brand messaging. She truly knows her stuff as a VA. I would be very lost without her!”*

Why This Worked So Well

This transformation wasn’t random, it was rooted in strategy:

Consistent weekly communication builds trust and authority
Clear, aligned messaging helps her audience feel connected
Improved deliverability ensures her emails actually land in inboxes
Segmented promo planning keeps her audience informed without overwhelm
Education-first content positions her as the expert she truly is

Most importantly: someone else took the work off her plate — so she could focus on her clients.

Client Testimonial: Danielle’s Words

“Liz is simply the best! She is thoughtful, caring and really listens to your vision to bring it to life. She has helped me so much with sending consistent emails and getting clear on my brand messaging. She is a wealth of knowledge and truly knows her stuff as a VA. I would be very lost without her! Cannot recommend her enough.”

Ready for Results Like This?

If you’re a business owner who wants consistent, high-converting email marketing — without the stress of doing it all yourself — I’d love to support you.

Your audience is waiting to hear from you.
Let’s make sure your message lands exactly where it needs to.

→ Click here to inquire about monthly email marketing support.